Apple Inc.

History and Founding of Apple Inc.
– Apple Inc. was founded on April 1, 1976, in Los Altos, California.
– The company was initially named Apple Computer Company.
– Steve Jobs, Steve Wozniak, and Ronald Wayne were the founders.
– The first product developed by Apple was the Apple I computer.
– Apple went public in 1980 and experienced financial success.
– Apple was founded in 1976 at Steve Jobs’ parents’ home in Los Altos, California.
– The popular belief that Apple was founded in a garage is a bit of a myth.
– The Apple I, designed by Steve Wozniak, was the company’s first product.
– Apple Computer Company was officially incorporated on January 3, 1977.
– Mike Markkula provided essential business expertise and funding during the incorporation.

Success and Financial Milestones of Apple Inc.
– The Macintosh, released in 1984, was the first mass-market personal computer with a graphical user interface.
– Apple engineers had access to Xerox PARC and were inspired by the Xerox Alto’s graphical user interface.
– The Macintosh featured an integral graphical user interface and a mouse.
– The release of the Macintosh marked a critical moment in Apple’s history.
– The Macintosh contributed to Apple’s success in the 1980s.
– In August 2018, Apple became the first publicly traded U.S. company valued at over $1 trillion.
– By August 2020, Apple’s valuation reached $2 trillion.
– In January 2022, Apple’s valuation surpassed $3 trillion.
– As of March 2023, Apple is the world’s largest company by market capitalization.
– Apple is the largest technology company by revenue in 2022.

Criticisms, Brand Loyalty, and Decline of Apple Inc.
– Apple receives criticism for its labor practices, environmental practices, and business ethics.
– The company has been accused of anti-competitive practices and questionable materials sourcing.
– Despite criticism, Apple has a large following and enjoys high brand loyalty.
– Apple has consistently been ranked as one of the world’s most valuable brands.
– Apple is considered one of the Big Five American information technology companies.
– Apple introduced lower-cost models to meet demand.
– PowerBook and System 7 brought success to Apple.
– Apple experienced a decline in sales and stock price.
– Relationship between Sculley and Gassée deteriorated.
– Gassée left the company in 1990.
– Apple introduced new brands at different price points.
– Cannibalization of higher-priced machines by lower-cost models.
– Discontinuation of Apple II series.
– Apple encouraged developers to create applications for Macintosh.
– Apple experimented with unsuccessful consumer products and invested in the Newton tablet division.

Leadership Changes and Challenges of Apple Inc.
– 1993: Sculley replaced as CEO by Michael Spindler.
– 1996: Spindler replaced by Gil Amelio.
– Amelio implements layoffs and cost-cutting measures.
– Multiple failed attempts to modernize the Macintosh operating system.
– NeXT acquisition brings back Steve Jobs as advisor and later interim CEO.
– Jobs stages a boardroom coup resulting in Amelio’s resignation.
– Jobs cancels 70% of products, resulting in job losses.
– Microsoft invests $150 million in Apple.
– Mac clone deals ended, Power Computing purchased.
– Introduction of Apple Store website and build-to-order manufacturing.

Product Releases and Innovations of Apple Inc.
– iMac introduced, selling 800,000 units in first five months.
– iMac abandons legacy technologies and adopts USB connector.
– iBook introduced as a laptop for consumers.
– Focus on producing only four products for quality and innovation.
– Acquisitions of digital media production software.
– iTunes Store introduced in 2003.
– iPod becomes phenomenally successful with over 100 million units sold.
– iTunes Store becomes market leader in online music services.
– Apple acquires Nothing Real for Shake and Emagic for Logic.
– Development of GarageBand and completion of iLife suite.
– Apple announces transition from PowerPC to Intel processors in 2005.
– MacBook Pro and iMac become first Apple computers with Intel processors.
– Transition aimed at improving performance and compatibility.
– Intel transition marks a major shift in Apple’s hardware strategy.
– Apple continues to innovate and expand its product offerings.
– The iPhone was introduced at the 2007 MacWorld Expo and sold 270,000 units in the first 30 hours.
– Apple launched the App Store in 2008, selling 60 million applications within a month.
– By October 2008, Apple became the third-largest mobile handset supplier in the world.
– Apple unveiled the iPad in 2010, selling more than 500,000 units in the first week.
– In 2007, Apple expressed willingness to sell music on iTunes without DRM.
– In 2009, Apple announced that all songs on the iTunes Store are available without DRM.
– In 2011, Apple introduced iCloud, an online storage and syncing service for music, photos, files, and software.
– Steve Jobs died in October 2011, marking the end of an era for Apple.
– In 2012, Apple released the iPhone 4S and iPhone 5 with improved cameras and Siri.
– Apple released the third- and fourth-generation iPads with Retina displays.
– The iPad Mini, featuring a 7.9-inch screen, was also released in 2012.
– In 2012, a US jury ruled that Samsung should pay Apple $1.05 billion in damages in an intellectual property lawsuit.
– Samsung appealed the damages award, which was later reduced by $450 million.
– Apple and HTC reached a global settlement in 2012, dismissing all existing lawsuits and establishing a ten-year license agreement.Sources: